19 March 2010  /  28 May 2010    /    30 August 2010

This workshop is aimed at representatives who are required to sell from clinical papers.  Participants will learn how to confidently and accurately interpret and verbalise scientific data in order to use the information within the trial in the most effective way for the product strategy and sales.

This workshop will:

• Outline the processes involved with clinical trials.
• Show how to interpret clinical data and be comfortable with all terms used in a published trial.
• Demonstrate how to fully critique a clinical paper.
• Show how to formulate appropriate open questions to achieve an in-depth conversation relating to a clinical study and subsequently be able to implicate on specifics of that study.
• Give participants an opportunity to critique and role play communicating “key messages” from at least 2 separate clinical trials.  (One role play will be presenting a clinical paper in a one-on-one situation and the other to a group).

Workshop:   $850.00+GST per person

Pro-Formance Driven Workshops:  Pro-Formance Driven workshops are limited to a maximum of eight representatives so participants receive one-on-one coaching and active involvement in an optimal learning environment with colleagues from similar industry backgrounds.

Intensive Coaching:  The facilitator will research your individual representatives training needs, their accountabilities and the environment in which they sell.  This will enable more intensive coaching.

Targeted to Healthcare Market:  The workshops are designed to target the key issues in the health environment.  The training is practical, using real life examples that result in a change in behaviour back in the work place.

Central Location:  The workshops will be held in a central Auckland location and includes all materials and refreshments.