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Marketing in the Healthcare Industry
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29-30 March 2010 / 5-6 July 2010
Two day workshop outline:
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Marketing Overview
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- What is Marketing?
- Relationship with sales
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Market Analysis
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- Defining the market
- Market share and market growth
- Market segmentation
- Environmental and competitor issues
- Market research
- Key assumptions
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Product
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- Positioning
- Lifecycle
- SWOT analysis
- Critical success factors
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Marketing Mix
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- Product
- Price
- Place
- Promotion
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Objectives
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- SMART objectives
- Marketing objectives
- Financial objectives
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Strategies
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Promotional Campaigns
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- The promotional mix
- The buying cycle
- Communication channels
- Use of the sales force
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Follow-Up is proven to be a critical success factor of initial workshop investment. We will follow-up with each individual at a “Fitness Check”. This personalised 1on1 training session will be four weeks post-workshop and ensure the skills learned are being demonstrated in the workplace.
Workshop and Fitness Check: $2,000.00+GST per person
Workshop Only: $1,700.00+GST per person
Pro-Formance Driven Workshops: Pro-Formance Driven workshops are limited to a maximum of eight attendees so participants receive one-on-one coaching and active involvement in an optimal learning environment with colleagues from similar industry backgrounds.
Targeted to Healthcare Market: The workshop is designed to target the key issues in the health environment. The training is practical, using real life examples that result in a change in behaviour back in the work place.
Central Location: The workshops will be held in a central Auckland location and includes all materials and refreshments.
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