Sales aids or presenters are an important tool for sales and marketing.  The investment of time and money can be large so the effectiveness of the presenter needs to be optimal.

Layout, presentation, information, strategy for use and communication to the field are critical success factors.

This workshop aims to provide an actionable template and platform for marketers and sales people to produce the most effective sales presenters.  The workshop includes:

• The importance of sales in the marketing mix.
• Research and field feedback.
• The planning process of creating a sales aid.
• The involvement of advertising and design agencies.
• Design and layout of sales presenters and their effect.
• Testing first drafts and sales team buy in.
• Coaching sales teams on how to use presenters.
• Evaluation of effectiveness.