With increasing pressure on professional workloads, appointmented calls and quality time in front of key customers is becoming more difficult to obtain.  Sales representatives are being required to become innovative in the approach and ways of selling.  A successful meeting will differentiate the representative from the competition and remain in the customer’s mind.

This one day workshop provides a comprehensive and systematic approach to the managing of meetings from initial creative of the idea and it’s commercial soundness, through to implementation of the event and follow up strategies.

Outcomes

Representatives will be confident in:

• Defining meeting strategy and goals that are commercially sound
• Designing themes in line with product strategy
• Briefing and managing speakers
• Selecting and booking venues
• Targeting appropriate customers
• Ensuring attendance on the night
• Implementation of the event
• Appropriate follow up strategies
• Tracking system to evaluate the success of a meeting investment