Merchandising is a specific skill that is required by retail sales teams. The outcomes of this one day workshop would be a clear understanding of the following topics: 

What is Visual Merchandising

• Understanding customer buying behaviour
• The benefits of visual merchandising
• The easiest way to sell - make it easy to buy

Store Sightlines

• The 2 – 3 second customer glance. What assumptions are they making about your business?
• Store blindness - assumptions that customers know our stores as well as we do.
• Getting out and looking at your store from all angles, directions and seeing what visual impact we make on our customers.

Store Entry

• Having an open and inviting store entry.
• How to prevent the customer a feeling overwhelmed and unsure where to start looking

Product Positioning, Presentation and Store Layout

• The relationship between presentation and the purchasing decision
• Product location and anchorage
• Maximising opportunities for related and add on sales.
• Creating flow that exposes customers to the entire range of products on offer.

Point of Sale Material

• How to ensure all POS and ticketing is professional and placed well
• Communicating clearly and simply the customer offer.
• Equipment to make it easy - Ticket Holders, Poster Holders etc.

Hot Spots/Promotional Areas

• Placement of Hot Spots and how to maximize sales through the use of a hot spot.

Lighting/Ambiance

• The overall experience your customers have in your store.

Promotions

• Meeting the customer’s expectations with a store that reflects what is happening in any advertising.
• How to create dramatic eye catching display that SELL!
• Promotion placement within the store and planning ahead for promotions.